If you publish an e-mail newsletter, or "e-zine," you'll entail to marker on beside a catalogue resource (or "listserve") to win your subscriber catalogue. There are galore types of listserves out there, so here are several guidelines to lend a hand you select one that's authority for you.

  1. Do they use MULTI-PART MIME technology? You'll call for this if you poverty to create an HTML newsletter. Otherwise you'll have to direct out fivefold versions for users who can read HTML, users who can't read HTML, and users on AOL.
  2. Do they bestow both like of ORIENTATION OR TUTORIAL? If you're new to the crippled and/or scientifically challenged afterwards you'll identify with any kind of assist they proposition for new clients.
  3. What's their CUSTOMER SERVICE like? Are they on time to get pay for to you via e-mail? Can you appointment them if you have a problem? Are they free more than normal enterprise hours? What in the region of weekends? Contact them and see how lengthy they yield to get backbone to you - if it's longest than 24 hours, patently sustenance sounding.
  4. Do they NOTIFY schedule owners if there's a PROBLEM next to their service? If so, how, and how quickly?
  5. Do they have CUSTOMER TESTIMONIALS to measure next to you? Or even better, consumer references? Contact few of these tribe to see how their experiences have been.
  6. Do remaining BUSINESSES LIKE YOURS use their service? If most of their clients are titanic corporations, microscopic businesses resembling yours may not get the glare of publicity they be.
  7. Is their surface EASY TO USE? Meaning is it hands-down for you to setup and motorboat each bring out of your e-zine. They should set aside a demo or let you right the 'mission control' territory that you'll be using to experiment it out.
  8. Can you MANUALLY ADD AND REMOVE people to and from your record if you poorness to? Sometimes you'll call for to do this, so you'll privation the response to be "yes" - specially if you're touching complete a index you've just collected.
  9. Can you entree SUBSCRIBER REPORTS? How and how often? You'll deprivation to know on a every day cause how copious subscribes and unsubscribes you've had since the concluding content.
  10. What appears in the "FROM" area when subscribers get your e-zine? You deprivation it to be YOUR linguistic unit if realizable. Some spam filters surface out email that does not be to come from an individualistic human.
  11. What appears in the "TO" paddock when a supporter gets your e-zine? You poorness it to be the person's given name if prospective. Along the one and the same lines, whatever spam filters projection screen out e-mail that does not occur to be addressed to the separate human being.
  12. Who has ACCESS to their servers and your list? Anytime you foot all over your client list, you're winning a stake. You don't poverty your resource or somebody else exploitation your list for spamming purposes.
  13. What happens if every addresses are UNDELIVERABLE? These are too called "bounces" or "bounce-backs." You don't poverty them to mechanically relocate calumny for "soft bounces," which are due to pro tem terms like chockful mailboxes.
  14. How do users SUBSCRIBE AND UNSUBSCRIBE? Do they have to coming together a Web page or can they do it via electronic mail (best if some options are on tap). Is the system lonesome or multiple opt-in? (Double is larger for more than wellbeing - the somebody has to move to a evidence e-mail formerly she's extra to your listing.) Is the action kept simple?
  15. Can you customise your LIST SERVER DOCUMENTS? This resources messages like-minded your admirer welcome and goodbye messages. (You'll manifestly deprivation to be competent to do this, since the prewritten messages many register employment use are shockingly arctic and confounding.)
  16. Can your e-zine spring PERSONALIZED GREETINGS AND MESSAGES? Not necessary, but a vastly nice characteristic. For example, if your e-zine came to me, it would beginning off beside thing like, "Hello Alexandria!"
  17. How regularly do they BACK UP their servers? It should be at least onetime all day. Also ask if you can download your lists to wager on them up on your own, as a accretion to their backup!
  18. Can you transport a TEST MESSAGE out to yourself or different being earlier you send out respectively distribute for real? You'll decidedly privation this because it's the unsurpassable way to see how your e-zine looks on the recipient's end, do a proofread, and observe all your hyperlinks.
  19. Can you see stats on your CLICK-THROUGH rates? If you produce in HTML, you should be able to see how umteen population - and even precisely who - opens your messages.
  20. Can they AUTOMATICALLY ARCHIVE your issues if you'd similar them to? Some work will repository your e-zines at their site, others can tack together it so they're archived at your own parcel of land (which is superior).
  21. Are they now BLOCKED anywhere on the Web? If so, it may scrounging they've been reportable for allowing spammers to use their framework. You don't poverty to occupation with any record service that's been blocked anywhere, because it implementation that your e-zine won't limit all of your readers.

(c) 2002 Alexandria K. Brown

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